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TABLE OF CONTENTS
EXECUTIVE SUMMARY………………………………………………………………3
INTRODUCTION………………………………………………………………………..4
BACKGROUND……………………………………………………………………….4
ANALYSIS OF FINDINGS………………………………………………………….......5
ASSESSMENT OF THE COMPANY’S PRODUCT STRATEGY……………….......5
CUSTOMER’S FEEDBACK………………………………………………………….9
ABOUT PRODUCT QUALITY…………………………………………………….9
ABOUT PRODUCT PACKAGE…………………………………………………....9
IN COMPARISON WITH ITS RIVALS…………………………………………..10
RECOMMENDATIONS………………………………………………………………..11
CONCLUSION………………………………………………………………………….11
REFERENCES…………………………………………………………………………..12
QUESTIONAIRE……………………………………………………………………......13
LIST OF FIGURES
Figure
1. Consumption results by category……………………………………………………….6
Chart
1. Product output by category …………………………………………………………....7
2. Product proportion by category………………………………………………………..8
3. Market share of some company in confectionery market in 2006 …………………….8
4. Customer’s feedback about the company’s product quality………………………….. 9
5. In comparison with its competitors……………………………………………………10
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Solutions for the hai chau confectionery company s product strategy to promote customer satisfaction
TABLE OF CONTENTS EXECUTIVE SUMMARY………………………………………………………………3 INTRODUCTION………………………………………………………………………..4 BACKGROUND……………………………………………………………………….4 ANALYSIS OF FINDINGS………………………………………………………….......5 ASSESSMENT OF THE COMPANY’S PRODUCT
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