Table of Contents

[FONT="]Chapter Title Page

[FONT="]

[FONT="]Title Page i

[FONT="]Acknowledgement [FONT="]ii[FONT="]

[FONT="]Abstract [FONT="]iii[FONT="]

[FONT="]Table of Contents iv

[FONT="]List of Figures vi

[FONT="]List of Tables [FONT="]vii[FONT="]

[FONT="] 1 Introduction [FONT="]1[FONT="]

1.1 Background 1

1.2 Problem Statement 1

1.3 Objectives 1

1.4 Scope and Limitations of the Study 2

1.5 Methodology and Framework of the Study 2

1.6 Organization of the Study 4

[FONT="] 2 Literature Review [FONT="]5[FONT="]

2.1 Strategic Management Perspective 5

2.2 Definition of Strategy 5

2.3 The Process of Strategic Management 6

2.4 Structural Analysis of the Competitive Environment: 8

2.5 Selecting Development Strategies 12

[FONT="] 3 External Environment Analysis [FONT="]16[FONT="]

3.1 Macro-Environment Analysis 16

3.2 Current Situation and Trend of Investment of Plastic Industries in Asian Nations 19

3.3 Current Situation of Vietnam Plastic Industry 22

3.4 Development of Vietnam Plastics Industry of 2005 25

3.5 Investment Potentials 28

3.6 Industry Environment Analysis 31

3.7 Summary of Opportunities and Threats for Rang Dong Plastic Company 32

[FONT="] 4 Internal Environment Analysis [FONT="]34[FONT="]

4.1 History of Rang Dong Plastic Company 34

4.2 Company Missions 35

4.3 Organizational Structure 35

4.4 Production at Rang Dong Plastic Company 38

4.5 Sales and Net Income 45

4.6 Marketing 47

4.7 Finance 49

4.8 Conclusions on Strengths and Weaknesses of Rang Dong Plastic Company 50

[FONT="] 5 Development Strategy Design [FONT="]51[FONT="]

5.1 Foundations of Rang Dong Plastic Company’s Strategy 51

5.2 Strategic Options for Rang Dong Plastic Company 52

[FONT="] 6 Conclusion and Recommendations [FONT="]55[FONT="]

6.1 Conclusion 55

6.2 Recommendations 56

[FONT="]References [FONT="]58[FONT="