[FONT="]Table of Contents

[FONT="]

[FONT="]Chapter Title Pages

[FONT="]

[FONT="] Tile Page i

[FONT="] Acknowledgement . . ii

[FONT="] Abstract iii

[FONT="] Table of Contents . iv

[FONT="] List of Figures . .vi

[FONT="] List of Tables . .vii[FONT="]

1 INTRODUCTION 1

[FONT="] 1.1 Rationale of the Research Study [FONT="]1[FONT="]

[FONT="] 1.2 Problem Statement [FONT="]1[FONT="]

[FONT="] 1.3 Research Objectives [FONT="]1[FONT="]

[FONT="] 1.4 Scope and Limitations . [FONT="]2[FONT="]

[FONT="] 1.5 Research Framework [FONT="]2[FONT="]

[FONT="] 1.6 Research Methodology . [FONT="]2[FONT="]

[FONT="] 1.7 Organization of the Report [FONT="]3[FONT="]

2 LITERATURE REVIEW 4

[FONT="] 2.1 Change Strategy . [FONT="]4[FONT="]

[FONT="] 2.2 Organizational Change [FONT="]5[FONT="]

[FONT="] 2.3 Concept of Corporate Strategy . [FONT="]5[FONT="]

[FONT="] 2.4 Strategic Management [FONT="]6[FONT="]

[FONT="] 2.5 Mission Statement . [FONT="]6[FONT="]

[FONT="] 2.6 Strategy Formulation . [FONT="]6[FONT="]

3 EXTERNAL ANALYSIS AND DISCUSSION 10

[FONT="] 3.1 Macroenvironment Overview [FONT="]10[FONT="]

[FONT="] 3.2 Industry Analysis . [FONT="]11[FONT="]

[FONT="] 3.3 Summary of the External Factors . [FONT="]11[FONT="]

4 INTERNAL ANALYSIS OF THE COMPANY 11

[FONT="] 4.1 Company’s Mission . [FONT="]11[FONT="]

[FONT="] 4.2 Company History [FONT="]11[FONT="]

[FONT="] 4.3 Company Objectives and Policy . [FONT="]11[FONT="]

[FONT="] 4.4 Management of the Company . [FONT="]11[FONT="]

[FONT="] 4.5 Human Resources Management [FONT="]11[FONT="]

[FONT="] 4.6 The Marketing Mix . [FONT="]11[FONT="]

[FONT="] 4.7 Manufacturing [FONT="]11[FONT="]

[FONT="] 4.8 Finance [FONT="]11[FONT="]

[FONT="] 4.9 Contingency Strategies . [FONT="]11[FONT="]

[FONT="] 4.10 Summary of the Internal Factors . 30

5 DEVELOPING A CHANGE STRATEGY . 11

[FONT="] 5.1 Strategic Choice [FONT="]11[FONT="]

[FONT="] 5.2 Mission of the Company [FONT="]11[FONT="]

[FONT="] 5.3 A Change Strategy for Vinh Phu Textile Company [FONT="]11[FONT="]

[FONT="] 5.4 Organizational Structure [FONT="]11[FONT="]

[FONT="] 5.5 Organizational Culture . [FONT="]11[FONT="]

[FONT="] 5.6 People [FONT="]11[FONT="]

[FONT="] 5.7 Integrated Strategy [FONT="]11[FONT="]

6 CONCLUSION AND RECOMMENDATIONS . .11

[FONT="] 6.1 Conclusion . [FONT="]11[FONT="]

[FONT="] 6.2 Recommendations for Strategy Implementation . [FONT="]11[FONT="]

[FONT="] References and Recommended Readings 46

[FONT="]Appendix . .47

[FONT="]

[FONT="]

[FONT="]