Table of content

Executive Summary 4

Chapter 1 – Introduction 5

I.1. Background 5

I.2. Operational Definitions 6

I.3. Problems Statement 7

I.4. Research Objectives 7

I.5. Research Questions 8

I.6. The importance of the research 8

I.7. Scope of Limitation 8

I.8. Structure of Thesis 9

Chapter 2 – Theory Review 10

II.1. Theoretical framework 10

II.1.1. Corporate strategy & role of corporate strategy in organization 10

II.1.2. Corporate strategy formulation 11

II.1.2.1. Diagnosis 112

II.1.2.2. Formulation 17

Chapter 3 – Environment Analysis

III.1. The societal environment (PEST Analysis) 19

III.2. Steel industry analysis 22

III.3. Opportunities and Threats 26

Chapter 4. Company analysis 268

IV.1 Brief information.. 28

IV.2 Business Structure 28

IV.3. Internal Resources 30

IV.4. Strengths and Weakness 34

IV.5. Current Strategy 39

Chapter 5: Adjusting Strategy & Implemetation …387

V.1. SWOT matrix 37

V.2. Adjusting Business Strategy.. 38

V.3. BCG matrix 39

V.4. Implementation 42

Chapter 6: Conclusion 44

VI.1. Conclusion 44

VI.2. Contribution 44

VI.3. Further researches 45

VI.4.Thanks 45

Reference/Bibliography 46