[FONT="]Tables of Contents

[FONT="]CHAPTER TITLE PAGE

[FONT="] Title Page i

[FONT="] Acknowlegments . ii

[FONT="] Abstract . iii

[FONT="] Table of Contents . iv

[FONT="] List of Figures vii

[FONT="] List of Tables . viii

[FONT="] 1 Introduction 1

[FONT="] 1.1 Introduction 1

[FONT="] 1.2 Problem Statement . 2

[FONT="] 1.3 Objectives of the research 2

[FONT="] 1.4 Research Methodology . 3

[FONT="] 1.5 Scope and Limitation of the Study 5

[FONT="] 2 LITERATURE REVIEW . 6

[FONT="] 2.1 Strategy: An Introduction 6

[FONT="] 2.1.1 The definition of strategy 6

[FONT="] 2.1.2 The nature of corporate strategy 6

[FONT="] 2.1.3 Strategic management process . 10

[FONT="] 2.2. Strategy Analysis . 11

[FONT="] 2.2.1 Identifying the industry's Dominant Economic

[FONT="] characteristics 11

[FONT="] 2.2.2 The concept of driving forces: Why Industry change? 11

[FONT="] 2.2.3 Competition analysis: . 13

[FONT="] 2.2.4 Competitive position of major companies/ strategic groups 16

[FONT="] 2.2.5 Competitors Analysis: Predicting What Moves Which

[FONT="]Rivals are likely to Make Next 17

[FONT="] 2.3 Pinpointing the Key Factors for Competitive Success . 17

[FONT="] 3 EXTERNAL ENVIRONMENT ANALYSIS . 18

[FONT="] 3.1 Macro - Environment Analysis 18

[FONT="] 3.1.1 Overview of Vietnam Economy . 18

[FONT="] 3.1.2 An overview of industrialization and machinery industry’s

[FONT="]development in developing countries 28

[FONT="] 3.1.3 The conclusion about general conditions for implementing the

[FONT="]industrialization toward export 30

[FONT="] 3.2 Current Situation Of Vietnam’s Machinery Industry . 34

[FONT="] 3.3 Vietnam’s Machine Tools Industry 36

[FONT="] 3.4 [FONT="]Major Limitation In Vietnam’s Machinery Industry 37

[FONT="] 3.5 [FONT="]Success Factors . 38

[FONT="] 3.6 Future Trend For The Development Of Vietnamese Machinery Industry Up

[FONT="]To The Year 2005-2010 . 40

[FONT="] 3[FONT="].6.1 Strategic view . 40

[FONT="] 3.6.2 Goals and production alternatives in the period 2000-2005

[FONT="]and 2010 40

[FONT="] 3.7 Industrial Analysis 41

[FONT="] 3.7.1 Potential competitors 41

[FONT="] 3.7.2 Barriers to entry 42

[FONT="] 3.7.3 Rivalry among established companies 43

[FONT="] 3.7.4 Bargaining power of buyers and suppliers . 44

[FONT="] 3.7.5 Threat of substitute products 44

[FONT="] 3.8 Opportunities And Threats For Hanoi Mechanical Company . 45

[FONT="] 4 INTERNAL ANALYSIS . 47

[FONT="] 4.1 History of Hanoi Mechanical Company 47

[FONT="] 4.2 Organizational Structure . 47

[FONT="] 4.3 Human Resources Management 51

[FONT="] 4.4 Production 54

[FONT="] 4.4.1 Product . 54

[FONT="] 4.4.2 Production Process 57

[FONT="] 4.4.3 Technology Transfer 60

[FONT="] 4.4.4 Product Research and Development (R& D) 60

[FONT="] 4.4.5 Materials . 60

[FONT="] 4.5 Marketing 61

[FONT="] 4.5.1 Pricing . 61

[FONT="] 4.5.2 Distribution 62

[FONT="] 4.5.3 Promotion 64

[FONT="] 4.6 Financial analysis 65

[FONT="] 4.6.1 Liquidity ratios . 66

[FONT="] 4.6.2 Assets management ratios . 68

[FONT="] 4.6.3 Debt management ratio 71

[FONT="] 4.6.4 Profitability ratios 71

[FONT="] 4.7 HAMECO’s strengths and weaknesses 72

[FONT="] 5 ASSESSMENT OF THE HAMECO STRATEGIES 75

[FONT="] 5.1 Assessment of the success strategies 75

[FONT="] 5.1.1 Personnel strategy 75

[FONT="] 5.1.2 Diversification strategy . 76

[FONT="] 5.1.3 Organisational structure . 76

[FONT="] 5.1.4 Production strategy 77

[FONT="] 5.1.5 Marketing 77

[FONT="] 5.2 Development of future success strategies . 78

[FONT="] 6 CONCLUSIONS AND RECOMMENDATIONS . 80

[FONT="] 6.1 Conclusions . 80

[FONT="] 6.2 Recommendations 82

[FONT="] REFERENCES 89