Tables of contents

[FONT="]CHAPTER

[FONT="]TITLE

[FONT="]PAGE

[FONT="]Title page

[FONT="]i

[FONT="]Acknowledgment

[FONT="]ii

[FONT="]Abstract

[FONT="]iii

[FONT="]Table of contents

[FONT="]iv

[FONT="]List of figures

[FONT="]v

[FONT="]List of tables

[FONT="]vi

[FONT="]1

[FONT="]Introduction

[FONT="]1

[FONT="]1.1. Background

[FONT="]1

[FONT="]1.2. Problem statement

[FONT="]1

[FONT="]1.3. Objectives

[FONT="]2

[FONT="]1.4. Scope and limitations of the study

[FONT="]2

[FONT="]1.5. Methodology and framework of the study

[FONT="]2

[FONT="]1.6. Organization of the study

[FONT="]4

[FONT="]2

[FONT="]Literature Review

[FONT="]5

[FONT="]2.1. Strategic management process

[FONT="]5

[FONT="] 2.1.1. Definition of strategy

[FONT="]5

[FONT="] 2.1.2. Process of strategic management

[FONT="]6

[FONT="]2.2. Structural analysis of the competitive environment

[FONT="]8

[FONT="]2.3. Selecting development strategies

[FONT="]15

[FONT="]3

[FONT="]External Environment Analysis

[FONT="]19

[FONT="]3.1. Macro-environment analysis

[FONT="]19

[FONT="] 3.1.1. Overview of Vietnamese economy

[FONT="]19

[FONT="] 3.1.2. Current situation and trend of investment of

[FONT="] plastic industries in Asian nations

[FONT="]22

[FONT="] 3.1.3. The update of Vietnam plastic industry

[FONT="]25

[FONT="] 3.1.4. Orientations in development of the Vietnam

[FONT="] plastic industry to the year of 2005

[FONT="]30

[FONT="] 3.1.5. Investment potential

[FONT="]35

[FONT="]3.2. Industry environment analysis

[FONT="]39

[FONT="] 3.2.1. Potential competitors

[FONT="]39

[FONT="] 3.2.2. Rivalry among established companies

[FONT="]40

iv

[FONT="] 3.2.3. Bargaining power of buyers

[FONT="]40

[FONT="] 3.2.4. Bargaining power of suppliers

[FONT="]40

[FONT="] 3.2.5. Substitute products

[FONT="]41

[FONT="]3.3. Summaries of opportunities and threats for BPC

[FONT="]42

[FONT="]4

[FONT="]Internal Environment Analysis

[FONT="]43

[FONT="]4.1. History of Binh Minh Plastic Company

[FONT="]43

[FONT="]4.2. Company mission

[FONT="]44

[FONT="]4.3. Organizational structure

[FONT="]44

[FONT="]4.4. Production at BPC

[FONT="]47

[FONT="] 4.4.1. Production process

[FONT="]47

[FONT="] 4.4.2. Products

[FONT="]47

[FONT="] 4.4.3. Product quality

[FONT="]50

[FONT="]4.5. Sales & net income

[FONT="]54

[FONT="]4.6. Marketing

[FONT="]55

[FONT="] 4.6.1. Pricing policy

[FONT="]55

[FONT="] 4.6.2. Distribution network

[FONT="]57

[FONT="]4.7. Finance

[FONT="]58

[FONT="]4.8. Conclusions on strengths and weaknesses of BPC

[FONT="]68

[FONT="]5

[FONT="]Development Strategy Design

[FONT="]70

[FONT="]5.1. Foundations of BPC’s strategy

[FONT="]70

[FONT="]5.2. Strategic options for BPC

[FONT="]71

[FONT="] 5.2.1. Generic competitive strategies and a

[FONT="] recommended strategy for BPC

[FONT="]71

[FONT="] 5.2.2. Directions for BPC’s strategy development

[FONT="]73

[FONT="] 5.2.3. Methods for BPC’s strategy development

[FONT="]74

[FONT="]5.3. Investment strategy for BPC

[FONT="]77

[FONT="]6

[FONT="]Conclusions and Recommendations

[FONT="]79

[FONT="]6.1. Conclusions

[FONT="]79

[FONT="]6.2. Recommendations

[FONT="]81

[FONT="] REFERENCES 82

[FONT="] APPENDICES

[FONT="] Appendix 1 Balance sheet 85

[FONT="] Appendix 2 Income statement 86

[FONT="] Appendix 3 Financial ratios 87

[FONT="] Appendix 4 &5 Questionnaire & guideline for interview 9