[FONT="]TABLE OF CONTENTS

[FONT="]CHAPTER

[FONT="] TITLE

[FONT="]PAGE

[FONT="]Title page

[FONT="]i

[FONT="]Acknowledgment

[FONT="]ii

[FONT="]Abstract

[FONT="]iii

[FONT="]Table of Contents

[FONT="]iv

[FONT="]List of Figures

[FONT="]vii

[FONT="]List of Tables

[FONT="]viii

[FONT="]I

[FONT="]INTRODUCTION

[FONT="]1

[FONT="]1.1 Rationale

[FONT="]1

[FONT="]1.2 Statement of the problem

[FONT="]2

[FONT="]1.3 Objectives of the study

[FONT="]1.4 Methodology.

[FONT="]3

[FONT="]1.5 Framework of the study.

[FONT="]3

[FONT="]1.6 Scope and limitation of the study.

[FONT="]6

[FONT="]1.7 Organization of the study report.

[FONT="]6

[FONT="]II

[FONT="]LITERATURE REVIEW

[FONT="]7

[FONT="]2.1 Definition of State enterprise

[FONT="]7

[FONT="]2.2 Characteristics of state enterprise in Vietnam

[FONT="]7

[FONT="]2.3 Definition of strategy

[FONT="]8

[FONT="]2.4 Environment analysis

[FONT="]9

[FONT="]2.5 The role of environment analysis in organization

[FONT="]10

[FONT="]2.6 Case research

[FONT="]11

[FONT="]2.7 Strategic Audit

[FONT="]12

[FONT="]2.8 Competitor analysis

[FONT="]13

[FONT="]2.9 Developing Strategic Alternatives

[FONT="]15

[FONT="]III

[FONT="]A CASE STUDY OF CAFATEX VIETNAM ENTERPRISE

[FONT="]17

[FONT="]3.1 Enterprise Mission

[FONT="]17

[FONT="]3.2 Enterprise Objectives

[FONT="]18

[FONT="]3.3 Enterprise Philosophy

[FONT="]18

[FONT="]3.4 Enterprise Vision

[FONT="]18

[FONT="]3.5 Marketing Objective

[FONT="]18

[FONT="]3.6 Target countries

[FONT="]18

[FONT="]3.7 CAFATEX'S Products

[FONT="]19

[FONT="]3.8 Pricing

[FONT="]20

[FONT="]3.9 Sales revenue

[FONT="]20

[FONT="]3.10 Diversification

[FONT="]21

[FONT="]3.11 Organization Structure

[FONT="]21

[FONT="]3.12 Supply resources of raw materials

[FONT="]23

[FONT="]3.13 Distribution of product & Brand name

[FONT="]23

[FONT="]3.14 Research & Development

[FONT="]23

[FONT="]3.15 State's regulation & Enterprise policy

[FONT="]24

[FONT="]IV

[FONT="]ANALYSIS INTERNAL and EXTERNAL ENVIRONMENT

[FONT="]25

[FONT="]4.1 Internal analysis

[FONT="]25

[FONT="] 4.1.1 Financial analysis

[FONT="]25

[FONT="] 4.1.2 Capability Assessment, Qualitative analysis

[FONT="]41

[FONT="] 4.1.3 Production Capacity

[FONT="]42

[FONT="] 4.1.4 Resources of Materials

[FONT="]43

[FONT="] 4.1.5 Comparison with Competitors

[FONT="]44

[FONT="] 4.1.6 CAFATEX ' S Performance

[FONT="]46

[FONT="] 4.1.7 Strengths and weaknesses

[FONT="]47

[FONT="]4.2 External Environment analysis

[FONT="]51

[FONT="] 4.2.1 Government 's Policy and legal

[FONT="]51

[FONT="] 4.2.2 Economic Innovation in Vietnam

[FONT="]54

[FONT="] 4.2.3 Political will

[FONT="]56

[FONT="] 4.2.4 Social Environment analysis

[FONT="]57

[FONT="] 4.2.5 Distribution analysis

[FONT="]57

[FONT="] 4.2.6 Technology Environment analysis

[FONT="]58

[FONT="] 4.2.7 Customers Analysis

[FONT="]58

[FONT="] 4.2.8 Opportunities and Threats

[FONT="]58

[FONT="] 4.2.9 Concluding remarks

[FONT="]60

[FONT="]V

[FONT="]DEVELOPING STRATEGIC ALTERNATIVES

[FONT="]63

[FONT="]5.1 Strategy for Production Capacity Development of CAFATEX VIETNAM

[FONT="]63

[FONT="] 5.1.1 Production Capacity Development Strategy (PCDS )

[FONT="]63

[FONT="] 5.1.2 Diversification of products

[FONT="]63

[FONT="] 5.1.3 Scope and contents of PCDS

[FONT="]63

[FONT="] 5.1.4 Formulation of PCDS : Framework

[FONT="]64

[FONT="] 5.1.5 Strategic Elements of PCDS

[FONT="]65

[FONT="]5.2 Guideline for successful implementation of strategy.

[FONT="]71

[FONT="]VI

[FONT="]CONCLUSION AND RECOMMENDATION

[FONT="]73

[FONT="]6.1 Conclusion.

[FONT="]73

[FONT="]6.2 Recommendations

[FONT="]74

[FONT="] 6.2.1 Recommendations for enterprise

[FONT="]74

[FONT="] 6.2.2 Recommendations for government

[FONT="]75

[FONT="] 6.2.3 Recommendations for further research.

[FONT="]75