[FONT="]Table of contents [FONT="]

[FONT="]

[FONT="]ACKNOWLEDGEMENT [FONT="]ii[FONT="]

[FONT="]ABSTRACT . [FONT="]iii[FONT="]

[FONT="]LIST OF FIGURES [FONT="]vi[FONT="]

[FONT="]CHAPTER 1 INTRODUCTION [FONT="]1[FONT="]

[FONT="]1.1. Background [FONT="]1[FONT="]

[FONT="]1.2. Problem statement [FONT="]1[FONT="]

[FONT="]1.3. Objectives . [FONT="]1[FONT="]

[FONT="]1.4. Methodology [FONT="]2[FONT="]

[FONT="]1.5. Research Framework [FONT="]3[FONT="]

[FONT="]1.6. Structure of the study . [FONT="]3[FONT="]

[FONT="]CHAPTER 2 LITERATURE REVIEW . [FONT="]4[FONT="]

[FONT="]2.1. Entry strategy [FONT="]4[FONT="]

[FONT="]2.1.1 Entry strategy . [FONT="]4[FONT="]

[FONT="]2.1.2. Elements of Entry Strategies [FONT="]4[FONT="]

[FONT="]2.1.3. Mode of Entry: . [FONT="]5[FONT="]

[FONT="]2.1.4. Advantages and Disadvantages of each entry mode . [FONT="]9[FONT="]

[FONT="]2.2 Discussion: Problems and some extensions of the state of market entry theory:. [FONT="]10[FONT="]

[FONT="]2.2.1 Introduction: [FONT="]10[FONT="]

[FONT="]2.2.2.Country of Origin-Specific Effects on the Market Entry Decision . [FONT="]10[FONT="]

[FONT="]2.2.2.1. Comparative Advantages . [FONT="]11[FONT="]

[FONT="]2.2.2.2. Cultural . [FONT="]12[FONT="]

[FONT="]2.2.2.3. Organisational and Institutional . [FONT="]12[FONT="]

[FONT="]2.2.2.4. Political-Economic [FONT="]12[FONT="]

[FONT="]2.2.2.5. Governmental Strategy: . [FONT="]13[FONT="]

[FONT="]2.3. Environmental Technology Industry [FONT="]14[FONT="]

[FONT="]2.3.1. An era of environmental awareness . [FONT="]14[FONT="]

[FONT="]2.3.2.Overview of environmental technology: . [FONT="]15[FONT="]

[FONT="]CHAPTER 3 EXTERNAL ENVIRONMENT ANALYSIS [FONT="]19[FONT="]

[FONT="]3.1. Macro environment analysis [FONT="]19[FONT="]

[FONT="]3.1.1. Economic trends and outlook [FONT="]19[FONT="]

[FONT="]3.1.2. General remarks on the regulatory environment [FONT="]22[FONT="]

[FONT="]3.1.3. Major Political Issues affecting the business climate . [FONT="]23[FONT="]

[FONT="]3.2. Environmental industry [FONT="]25[FONT="]

[FONT="]3.2.1. Background on Vietnam’s environment and its biological resources . [FONT="]25[FONT="]

[FONT="]3.2.2. Environmental issues in Vietnam [FONT="]26[FONT="]

[FONT="]3.2.3. Environmental management in Vietnam [FONT="]28[FONT="]

[FONT="]3.2.3.1 Legal framework in environmental management in Vietnam . [FONT="]28[FONT="]

[FONT="]3.2.3.2. Institutional framework in environmental management in Vietnam . [FONT="]29[FONT="]

[FONT="]3.2.3.3. Environmental strategies and plans in Vietnam . [FONT="]29[FONT="]

[FONT="]CHAPTER 4 COMPANY SITUATION ANALYSIS [FONT="]32[FONT="]

[FONT="]4.1. Company profile . [FONT="]32[FONT="]

[FONT="]4.1.1. History . [FONT="]32[FONT="]

[FONT="]4.1.2. Background of Business: [FONT="]32[FONT="]

[FONT="]4.1.3. Scope of activities-Product and services: [FONT="]33[FONT="]

[FONT="]4.2. Strategic audit of Altech Pte Ltd . [FONT="]34[FONT="]

[FONT="]4.2.1. Altech’s vision: . [FONT="]34[FONT="]

[FONT="]4.2.2. Altech’s business strategy: . [FONT="]34[FONT="]

[FONT="]4.2.3. Altech’s corporate objectives: . [FONT="]35[FONT="]

[FONT="]4.3. Performance: [FONT="]35[FONT="]

[FONT="]4.3.1. Projects performed: . [FONT="]35[FONT="]

[FONT="]4.3.2. Financial data: . [FONT="]37[FONT="]

[FONT="]4.4. Strategic Managers [FONT="]38[FONT="]

[FONT="]4.5. Main characteristics of the Top management . [FONT="]38[FONT="]

[FONT="]4.6. Altech’s organization structure: [FONT="]39[FONT="]

[FONT="]4.7. Internal and external environment: strengths, weaknesses, Opportunities and threats (SWOT) analysis [FONT="]40[FONT="]

[FONT="]4.7.1. Internal environment: . [FONT="]40[FONT="]

[FONT="]4.7.1.1. Strengths of Altech: [FONT="]40[FONT="]

[FONT="]4.7.1.2. Weaknesses of Altech [FONT="]41[FONT="]

[FONT="]4.7.2. External Environment . [FONT="]42[FONT="]

[FONT="]4.7.2.1. Opportunities for Altech: . [FONT="]42[FONT="]

[FONT="]4.7.2.2. Threats for Altech: [FONT="]44[FONT="]

[FONT="]4.7.3. Altech’s competitive advantage [FONT="]45[FONT="]

[FONT="]4.8. TOWS MATRIX [FONT="]45[FONT="]

[FONT="]CHAPTER 5 PROFILES OF MAIN COMPETITORS IN VIETNAM . [FONT="]47[FONT="]

[FONT="]5.1. Chi Mei International Technology Co.,Ltd . [FONT="]47[FONT="]

[FONT="]5.1.1. Company background and philosophy: [FONT="]47[FONT="]

[FONT="]5.1.2. Overview of Chi Mei International Technology Co.,Ltd [FONT="]48[FONT="]

[FONT="]5.1.3. Overview of Chi Mei Entech Co., ltd . [FONT="]48[FONT="]

[FONT="]5.1.4. International Technology corporation (IT Corp.) . [FONT="]49[FONT="]

[FONT="]5.1.5. Goals: [FONT="]49[FONT="]

[FONT="]5.1.6. Scopes of services: [FONT="]50[FONT="]

[FONT="]5.1.7. Business expansion and market entry . [FONT="]51[FONT="]

[FONT="]5.1.8. Market Entry Mode [FONT="]51[FONT="]

[FONT="]5.2. Salcon Limited: . [FONT="]51[FONT="]

[FONT="]5.2.1. Salcon Pte Ltd: Overview . [FONT="]51[FONT="]

[FONT="]5.2.2. Company background: [FONT="]52[FONT="]

[FONT="]5.2.3. Scope of activities: [FONT="]52[FONT="]

[FONT="]5.3. Other construction companies dealing in environmental industry: . [FONT="]56[FONT="]

[FONT="]5.3.1. Construction Company: [FONT="]56[FONT="]

[FONT="]5.3.1.1. Investment and Construction Development Company (INVESCO) . [FONT="]56[FONT="]

[FONT="]5.3.1.2. Water construction company limited (WACO) [FONT="]58[FONT="]

[FONT="]5.3.1.3. Viet Chau Construction Co.,ltd . [FONT="]59[FONT="]

[FONT="]5.3.2. Treatment technique company-P&G Engineering Pte Ltd [FONT="]60[FONT="]

[FONT="]CHAPTER 6 DESIGN OF ACTION PLAN [FONT="]62[FONT="]

[FONT="]6.1. Phase I : Set up representative office in HoChi Minh city . [FONT="]62[FONT="]

[FONT="]6.1.1.Objectives: . [FONT="]62[FONT="]

[FONT="]6.1.2. Activities: . [FONT="]62[FONT="]

[FONT="]6.1.3. Duration: [FONT="]62[FONT="]

[FONT="]6.1.4. Human resources: . [FONT="]62[FONT="]

[FONT="]6.1.5. Budget: [FONT="]63[FONT="]

[FONT="]6.1.6. Advantages: [FONT="]63[FONT="]

[FONT="]6.1.7. Challenges : . [FONT="]63[FONT="]

[FONT="]6.2. Phase 2: Set up a Business entity . [FONT="]64[FONT="]

[FONT="]6.2.1. Alternative 1: Joint venture with local companies . [FONT="]64[FONT="]

[FONT="]6.2.2. Alternative 2: Altech’s wholly-owned company [FONT="]65[FONT="]

[FONT="]REFERENCES . [FONT="]66[FONT="]

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[FONT="]LIST OF FIGURES[FONT="]

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[FONT="]Figure

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[FONT="]Description

[FONT="]Page

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[FONT="]

[FONT="]2.1

[FONT="]

[FONT="]Elements of in International market entry strategies

[FONT="]4

[FONT="]2.2

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[FONT="]Factors in entry mode decision

[FONT="]13

[FONT="]4.1

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[FONT="]The projected sales and profit for 2000 to 2005

[FONT="]43

[FONT="]4.2

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[FONT="]Chart on projected turnover and profit before tax form 2000-2005

[FONT="]43

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