[FONT="]Table of Contents

[FONT="]Chapter

[FONT="]Title

[FONT="]Page

[FONT="]Title page

[FONT="]Acknowledgment

[FONT="]Abstract[FONT="]ii

[FONT="]Table of contents[FONT="]i

[FONT="]List of Tables

[FONT="]vii

[FONT="]List of Figures

[FONT="]viii

[FONT="]1

[FONT="]Introduction

[FONT="]1

[FONT="]1.1 Background

[FONT="]1

[FONT="]1.2 Statement of The Problems

[FONT="]2

[FONT="]1.3 Objective of The Study

[FONT="]2

[FONT="]1.4 Scope of The Study

[FONT="]2

[FONT="]1.5 Methodology

[FONT="]2

[FONT="]1.5.1 Primary source of data collection

[FONT="]3

[FONT="]1.5.2 Secondary information

[FONT="]4

[FONT="]1.5.3 Research framework

[FONT="]5

[FONT="]1.6 Organization of The Study

[FONT="]6

[FONT="]2

[FONT="]The Development of The Hotel Industry in Selected Asian Countries

[FONT="]7

[FONT="]2.1 The Development of The Hotel Industry in the Asia- Pacific Region

[FONT="]7

[FONT="]2.1.1 The Situation of The Asian Hotel Industry

[FONT="]7

[FONT="]2.1.2 Reasons For Choosing Four Countries

[FONT="]9

[FONT="]2.2 The Development of The Hotel Industry in Thailand

[FONT="]10

[FONT="]2.2.1 An Overview of Thai Hotel Industry

[FONT="]10

[FONT="]2.2.2 Organizational Structure of Thai Hotel Industry

[FONT="]12

[FONT="]2.2.3 The Development of The Hotel Industry in Thailand

[FONT="]14

[FONT="]3.2.3.1 The Hotel Performance in Period 1950-1960

[FONT="]15

[FONT="]2.2.3.2 The Hotel Performance in Period 1960-1970

[FONT="]15

[FONT="]2.2.3.3 The Hotel Performance in Period 1970-1980

[FONT="]17

[FONT="]2.2.3.4 The Hotel Performance in Period 1980-1990

[FONT="]18

[FONT="]2.2.3.5 The Hotel Performance in Period 1990-now[FONT="]19

[FONT="]2.2.3.6 Thailand’s Future

[FONT="]20

[FONT="]2.2.4 Conclusions

[FONT="]21

[FONT="]2.3 The Development of The Hotel Industry in Singapore[FONT="]21

[FONT="]2.3.1 An Overview of Singapore Hotel Industry

[FONT="]21

[FONT="]2.3.2 Organizational Structure of Singapore Hotel Industry

[FONT="]24

[FONT="]2.3.3 The Development of Singapore Hotel Industry

[FONT="]25

[FONT="]2.3.3.1 The Hotel Performance in Period 1980-1990

[FONT="]26

[FONT="]2.3.3.2 The Hotel Performance from 1990 till now

[FONT="]27

[FONT="]2.3.3.3 Singapore’ Future

[FONT="]28

[FONT="]2.3.4 Conclusions

[FONT="]28

[FONT="]2.4 The Development of Hotel Industry in South Korea

[FONT="]29

[FONT="]2.4.1 An Overview of Korean Hotel Industry

[FONT="]29

[FONT="]2.4.2 Organizational structure of Korean Hotel Industry

[FONT="]30

[FONT="]2.4.3 The Hotel Development in South Korea

[FONT="]31

[FONT="]2.4.3.1 The Hotel Performance During 1980s

[FONT="]32

[FONT="]2.4.3.2 The Hotel Performance During 1990s

[FONT="]32

[FONT="]2.4.4 Conclusions

[FONT="]33

[FONT="]2.5 The Development of The Hotel Industry in Indonesia

[FONT="]34

[FONT="]2.5.1 An Overview of Indonesia hotel industry

[FONT="]34

[FONT="]2.5.2 The Hotel Development in Indonesia

[FONT="]35

[FONT="]2.5.2.1 The Hotel Performance in Period 1980-1990

[FONT="]35

[FONT="]2.5.2.2 The Hotel Performance in Period 1990-1996

[FONT="]37

[FONT="]2.5.2.3 Indonesia’ Future

[FONT="]40

[FONT="]2.5.3 Conclusions

[FONT="]41

[FONT="]3The Hotel Industry in Vietnam: Situation Analysis

[FONT="]42

[FONT="]3.1 Background

[FONT="]42

[FONT="]3.2 An overview of Vietnam Hotel Industry

[FONT="]42

[FONT="]3.3 Organizational structure of Vietnam Tourism and Hotel Industry

[FONT="]44

[FONT="]3.4 Vietnam Hotel Industry Development

[FONT="]3.4.1 Supply Analysis

[FONT="]47

[FONT="]3.4.1.1 The Hotel Performance in The First Period:

[FONT="] Before 1986

[FONT="]47

[FONT="]3.4.1.2 The Hotel Performance in The First Period:

[FONT="] After 1986

[FONT="]48

[FONT="]3.4.1.3 The Problems Were Faced by The Hotel Industry in Vietnam in Recent Years

[FONT="]49

[FONT="]3.4.1.4 Investment in Hotel Industry in Vietnam

[FONT="]53

[FONT="]3.4.2 Demand Analysis

[FONT="]56

[FONT="]3.4.2.1 The Number of Tourist Arrivals

[FONT="]56

[FONT="]3.4.2.2 Characteristics of Tourist Market in Vietnam

[FONT="]57

[FONT="]3.4.3 Conclusions[FONT="]61

[FONT="]4

[FONT="]Customers’ Perception of Vietnamese Hotels

[FONT="]63

[FONT="]4.1 Customer Survey

[FONT="]63

[FONT="]4.1.1 Purpose of Customer Survey

[FONT="]63

[FONT="]4.1.2 Sampling

[FONT="]63

[FONT="]4.1.3 Tourist Profile

[FONT="]63

[FONT="]4.2 Survey Results

[FONT="]64

[FONT="]4.2.1 Customers’ Evaluation on Quality of Hotel System

[FONT="] in Vietnam

[FONT="]64

[FONT="]4.2.2 Price of Hotel Rooms

[FONT="]66

[FONT="]4.2.3 Marketing Activities in The Hotels

[FONT="]67

[FONT="]4.2.4 Workforce in The Hotel Industry

[FONT="]68

[FONT="]4.2.5 Customers’ Willingness To Come Back[FONT="]69

[FONT="]4.2.6 Customers’ Evaluation on External Factors

[FONT="]70

[FONT="]4.3 Conclusions

[FONT="]71

[FONT="]5

[FONT="]Comparative Analysis

[FONT="]73

[FONT="]5.1 The Performance Gap Between Vietnam And Four Selected Countries

[FONT="]73

[FONT="]5.1.1 The External Factors

[FONT="]73

[FONT="]5.1.1.1 The Economic Situation

[FONT="]73

[FONT="]5.1.1.2 The Infrastructure Network[FONT="]74

[FONT="]5.1.1.3 The Administrative Operation

[FONT="]75

[FONT="]5.1.1.4 The Tourism Situation

[FONT="]76

[FONT="]5.1.2 The Internal Factors

[FONT="]78

[FONT="]5.2 Lessons Learned For Vietnam in Developing Hotel Industry

[FONT="]79

[FONT="]6

[FONT="]Conclusions

[FONT="]86

[FONT="]6.1 Conclusions

[FONT="]86

[FONT="]6.2 Recommendations For Further Study

[FONT="]87

[FONT="]6.2.1 Organize An In-Depth Customer Survey

[FONT="]87

[FONT="]6.2.2 Mobilize Capital In Construction of New Hotels

[FONT="]87

[FONT="]6.2.3 Improve The Coordination With other Countries in The Region

[FONT="]88