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Thanh Loi Company Limited is a veteran company in the field of high technology electronics, telecommunication and information technology. With over 15 years experience, the company had a reputation of providing customers with high quality equipments and good services. However, during global economic crisis, the company faced many difficulties such as the decrease of revenue, low rate of return from equity and return from assets. That’s the reason why the author chose “Solutions to improve efficiency of import operation of Thanh Loi Company Limited” as the subject of this report.
The purpose of this report is to give a detail analysis of factors affect import operation efficiency and import performance outcome of the company in 3 years from 2007 to 2009. Through the analysis, the author will draw out the achievements as well as weaknesses in import operation of the company. Based on result of the analysis, the author suggests some solutions to enhance efficiency of import business of Thanh Loi.
Apart from the introduction and conclusion, the report is divided into four chapters. Chapter one is an introduction of Thanh Loi Co. Ltd which includes the establishment and development, the organization, business area and factors that affect the company’s import efficiency. The second chapter is theoretical background, which mentions basic theory about import (definition, features, roles and types of import), criteria to evaluate import efficiency. Chapter three deals with analysis of Thanh Loi’s import efficiency. The last chapter presents some solutions to improve import efficiency of the company.
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