Financial analysis of Reebok

CONTENT

CHAPTER 1 : INTRODUCTION OF FOOTWEAR INDUSTRY AND REEBOK INTERNATIONAL LTD              3

I.              CHARACTERISTICS OF THE FOOTWEAR INDUSTRY              3

1.              Overview              3

2.              Characteristics of footwear industry and its products              3

3.              Customers              4

4.              Suppliers              5

5.              Competitors              5

II.              INTRODUCTION OF REEBOK              8

1.              History of the company              8

2.              Brandnames              9

III.              STRATEGIES              10

IV.              SWOT ANALYSIS              11

1.              Strengths              11

2.              Weaknesses              12

3.              Opportunities              13

4.              Threats              13

CHAPTER 2 : FINANCE REPORTS AND STOCK ANALYSIS              14

I.              FINANCE REPORTS              14

1.              Balance sheet              14

2.              Income statement              17

3.              Cashflow statement              18

II.              STOCK ANALYSIS OF 3 LATEST YEARS              19

1.              Stock price of Reebok              19

2.              Earnings per share(EPS)              20

CHAPTER 3 : CONSULTANCY              25

I.              Financial analysis of               28

PREFACE

Human have so many wants and needs and they always try to find some ways to satisfy themselves. As a rule, Investors never keep money in

Group 4th - A2. FBA. K38