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Chapter 1: An overview of Ha Thanh JSC
Chapter 2: Analysis of marketing activities at Ha Thanh JSC
Chapter 3: Recommendations on futher enhancement of marketing activities at Ha Thanh JSC.
Analysis of marketing activities at Ha Thanh JSC
TABLE OF CONTENTS
1.1History & milestones of HaThanh JSC 4
1.5 Ha Thanh JSC’s strategic objectives for the period of 2008 - 2010 9
ANALYSIS OF MARKETING ACTIVITIES 10
2.2 Analysis of the market opportunities 12
2.4 Building HaThanh brand-name 14
RECOMMENDATIONS FOR FURTHER ENHANCEMENT OF MARKETING ACTIVITIES AT HA THANH JSC 16
3.1Shortcoming of marketing activities at HaThanhJSC 16
3. 2Recommendation and suggestions 20
Pham Thi Thu Ha – A1 TATMCN5
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Analysis of marketing activities at Ha Thanh JSC
Chapter 1: An overview of Ha Thanh JSC Chapter 2: Analysis of marketing activities at Ha Thanh JSC Chapter 3: Recommendations on futher enhancement of marketing activities at Ha Thanh JSC.
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