Progressive companies claim to focus on customers, yet too few understand how to profitably deliver what their customers truly value. Award winning business architects, Jeffrey Shuman and Janice Twombly have developed a proven method for measuring the value of every relationship. It is a method specifically designed for today's era of collaborative business. Their book, Everyone is a Customer, offers entrepreneurs and business executives easy to follow advice about how to achieve success through "win-win" collaborative relationships. Readers will learn how to redefine every business relationship as a "customer" relationship; value, measure and manage those relationships; and create new value and improve company performance..