List of contents and tables:

Executive Summary

Retailing Is Still One of the Most Attractive Industries

Economic Recovery Boosts the Overall Growth

Nongrocery Retailing Gains Share

Modern Trade Channels Are the Key Driving Force

A Positive Outlook Is on the Horizon

Key Trends and Developments

Vietnam’s Retail Industry Grows Thanks To Positive Economic Outlook

Internet Retailing Still Negligible But Gaining Popularity

Local Products Get A Boost From the Government

Private Label Driven by Grocery Retailers

Retailers Focus on Improving Shopping Environment and Convenience

Environmental Issues Raise Higher Concerns From Retailers

Market Indicators

Table 1 Employment in Retailing 2005-2010

Market Data

Table 2 Sales in Retailing by Category: Value 2005-2010

Table 3 Sales in Retailing by Category: % Value Growth 2005-2010

Table 4 Sales in Retailing by Grocery vs Non-Grocery 2005-2010

Table 5 Sales in Store-Based Retailing by Category: Value 2005-2010

Table 6 Sales in Store-Based Retailing by Category: % Value Growth 2005-2010

Table 7 Sales in Non-Grocery Retailing by Category: Value 2005-2010

Table 8 Sales in Non-Grocery Retailing by Category: % Value Growth 2005-2010

Table 9 Sales in Non-store Retailing by Category: Value 2005-2010

Table 10 Sales in Non-store Retailing by Category: % Value Growth 2005-2010

Table 11 Retailing Company Shares: % Value 2006-2010

Table 12 Retailing Brand Shares: % Value 2007-2010

Table 13 Store-Based Retailing Company Shares: % Value 2006-2010

Table 14 Store-Based Retailing Brand Shares: % Value 2007-2010

Table 15 Non-Grocery Retailers Company Shares: % Value 2006-2010

Table 16 Non-Grocery Retailers Brand Shares: % Value 2007-2010

Table 17 Non-store Retailing Company Shares: % Value 2006-2010

Table 18 Non-store Retailing Brand Shares: % Value 2007-2010

Table 19 Forecast Sales in Retailing by Category: Value 2010-2015

Table 20 Forecast Sales in Retailing by Category: % Value Growth 2010-2015

Table 21 Forecast Sales in Store-Based Retailing by Category: Value 2010-2015

Table 22 Forecast Sales in Store-Based Retailing by Category: % Value Growth 2010-2015

Table 23 Forecast Sales in Non-Grocery Retailing by Category: Value 2010-2015

Table 24 Forecast Sales in Non-Grocery Retailing by Category: % Value Growth

2010-2015

Table 25 Forecast Sales in Non-store Retailing by Category: Value 2010-2015

Table 26 Forecast Sales in Non-store Retailing by Category: % Value Growth 2010-2015

Appendix

Operating Environment

Cash-and-carr