Vietnam is a large population country with over 85 millions of people and has high young population rate. During some current years, with strong economic growth of Viet Nam, income of people increases rapidly, demand for housing increases sharply, many urban projects in big cities have been born and this results in demand of construction material in general and sanitary ware in particular increases with high speed (10-15% per year), this is a good chance for producers of construction materials. However, beside the above favourable conditions, competitive situation becomes more severe with appearance of many producers in domestic and imported goods especially when Vietnam officially joining AFTA and WTO. These push producers must to continuously improve quality, launch nice designs with advanced function, increase advertising activity to keep market share and raising turnover.

INAX is the biggest manufacturer in Vietnam, its products was officially launched to market from Dec of 1997 and rapidly conquered belief from consumer. From the first factory in 1997, by now VINAX has 4 factories in Vietnam and prepare for building the 5th factory. During over 10 years in Vietnam, with suitable business policies, INAX has kept the leading position in the market with the highest market share, output, and turnover in Vietnam; products and brand of INAX have high prestige with customer.

Chapter 1: Literature Review

Chapter 2: Marketing analysis of INAX

Chapter 3: Some marketing solutions to increase sales of INAX.