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Astudy to indicate the importance of consumer based brand equity on consumer perception of brand a case study of fast food restaurants
TABLE OF CONTENT ACKNOWLEDGEMENT 2 ABSTRACT . 3 TABLE OF CONTENT . 4 CHAPTER 1: INTRODUCTION 7 1.1 BACKGROUND . 7 1.2 FAST FOOD RESTAURANT 9 1.3 PROBLEM STATEMENT 10 1.4 RESEARCH PURPOSE 11 1.5 DEFINITION OF KEY WORDS 11 1.6 ORGANISATION OF THE
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