Faculty of English                            VietnamUniversity of Commerce

ACKNOWLEDGEMENTS

      I would like to express my deep gratitude to my supervisors, Ms. Pham Thi Phuong Lien (Faculty of English) and PhD. Nguyen Hoang Long (Faculty of Administration) for their valuable comments, suggestions and enthusiastic guidance corrections on my research.

      We would like to thank our teachers in English Department of VietnamCommercialUniversity for their lectures which enlightened the arguments in my study. In addition, I would like to thank my partner, Hoang Quoc Hoan, a student of the administration department who well cooperated with me to complete this research.

     I must take opportunity to thank my friends, Mai Thanh Trang studying at NationalEconomicsUniversity and Nguyen Thi Phuong studying at HanoiUniversity for their constant supports.

    In addition, I am great to thank all staffsof Hanoi Food Limited Company for their helps in my practice at company as well as in my research.

  Above all, I would like to thank my family for wholehearted encouragement without which I would not have been able to accomplish this research.

ABSTRACT

       The actual situation in the recent time shows that the majority of Vietnamese trading enterprises are too passive in planning market development strategies without flexibly applying TOWS model, causing great damage for themselves as well as the trading system. In contrast, many enterprises have been aware of the situation very early and correctly determined the important role of the TOWS analysis, market development strategy by

Graduation PaperTrinh Thi Minh – K43N2Trinh Thi Minh – K43N2                            Trinh Thi Minh – K43N2