LỜI NểI ĐẦU

Thị trường viễn thông Việt Nam hiện nay đang diễn ra sự cạnh tranh rất khốc liệt. S - Fone là một trong số hai mạng CDMA còn lại trên thị trường.   S - Fone đã kinh doanh trên thị trường viễn thông f                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Việt Nam 5 năm nhưng kết quả kinh doanh lại không được khả quan cho lắm khi S - Fone chỉ có một thị phần nhỏ nhoi, với khoảng 3, 5 triệu thuê bao.

Mục đích của đề án này là nhằm nghiên cứu thực trạng kinh doanh của S - Fone, tìm ra bản chất của vấn đề. Từ đó cố gắng đưa ra các giải pháp marketing nhằm tăng sức cạnh tranh của S - Fone, và từ đó nâng cao thị phần của S - Fone trên thị trường viễn thông Việt Nam.

Tuy nhiên, do cấp độ bài viết mới chỉ dừng lại ở đề án. Nên có thể có những hạn chế nhất định. Bài viết sẽ hoàn chỉnh hơn khi được sự đóng góp bổ sung của mọi người.

Hà Nội ngày 20 tháng 11 năm 2008