Mã tài liệu: 293113
Số trang: 81
Định dạng: pdf
Dung lượng file: 721 Kb
Chuyên mục: Tổng hợp
Chapter 1: introduction
1.1. introduction
1.2. research background
1.3. problem statement
1.4. research objective
1.5. scope and methodology of the study
1.6. structure of the study
Chapter 2: literature review
2.1. introduction
2.2. a brand versus a product
2.3. brand equity
2.4. generation of hypotheses
2.5. conclusion
Chapter 3: methodology
3.1. introduction
3.2. business research
3.3. research design
3.4. item generation
3.5. pilot test
3.6. main survey
3.7 conclusion
Chapter 4: data analysis and findings
4.1. introduction
4.2. descriptions of sample
4.3. scales assessment
4.4. testing the research model and the hypotheses
4.5. finding and conclusion
Chapter 5: conclusions and implications
5.1. introduction
5.2. conclusions of the study
5.3. implications of the stdy
5.4. limitations and recommendation for further research
List of references
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Testing a model of customer based brand equity in the Vietnamese banking service
Chapter 1: introduction 1.1. introduction 1.2. research background 1.3. problem statement 1.4. research objective 1.5. scope and methodology of the study 1.6. structure of the study Chapter 2: literature review 2.1. introduction 2.2. a brand versus
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