In Vietnam today, the Government is implementing multi - factor economy, including joint - ventures, foreign firms, State-owned enterprises...In which, State-owned enterprises are considered as leading element of the development. Thus, the most important thing for them is economic efficient, competitive ability and position in the market.

Cau Duong Timber Factory was built in 1956 with the support of former Socialist Republic of Czechoslovak. It was one of the earliest State-owned enterprises in Vietnam industry; aims to rebuilt the country after a long-lasting war. It has the task of synthetic timber procession with some main products such as note - papers, furnitures and plywood.

Since November 1997, It has became a member of Bai Bang Paper Company- Vietnamese Paper Corporation. At present, major market of Cau Duong Factory in North area and Ho Chi Minh City. In such narrowed market, it is necessary for this factory to implement market research in order to expand its market in the future.

Structural themes:

Chapter I: Introduction

Chapter II: literature review

Chapter III: research methodology

Chapter IV: results / findings

Chapter V: limitations

Chapter VI: conclusions and recommendations