In an era of strong globalization, the economy of nations changed profoundly. The most popular trend is foreign trade of economies which is increasingly expressed in the various forms.

Duty-free business is a new form and makes traditional export-import businesses more diversified. Duty-free business is an effective business model and accounts for many advantages in an integration era of development of international economy while tariffs and import quotas are gradually lowered and lifted.

Duty-free business plays an important role in developing foreign trade in general and national economy in particular. Duty-free business boosts the export and the re-export, increases foreign currency, supports for the tourism industry, creates jobs, introduces traditional culture of Vietnamese people. So, duty-free business becomes an integral part in development strategies of foreign trade economy.

Duty-free business at NoiBai International Airport has many advantages because the aviation industry trend increasingly develops, tourists travel by air more than other vehicles. This kind of business at NoiBai International Airport develops quite strongly because it not only helps increase non-airline revenue, but also helps the growth of foreign trade. However, during the process of operation, NoiBai Airport Services Join-Stock Company has still faced with a lot of difficulties as NASCO hasn’t had policies on goods, advertising, sales promotion powerfully and dynamically.

Therefore, in order to gain long-term objectives of duty-free business at NoiBai International Airport, NASCO has to encourage the state to improve duty-free business policies which helps the company be more convenient to develop. Besides, NASCO also tries its best to improve structure of the company, goods, change some policies on goods, advertising, sales promotion as are mentioned above.

Duty-free business at NoiBai International Airport in particular and other airports in Vietnam in general has lots of advantages to develop. So, the company will overcome difficulties to contribute the activities of export and re-export to foreign countries and to become an effective kind of business to develop foreign trade and Vietnam economy

Kết cấu đề tài:

CHAPTER 1. INTRODUCTION OF NOIBAI AIRPORT SERVICES JOIN-STOCK COMPANY, DUTY-REE DEPARTMENT, DUTY-FREE SHOPS, THE FORMATION AND CONCEPTS OF DUTY-FREE BUSINESS

CHAPTER 2. THEORETICAL BACKGROUND OF MARKETING STRATEGY

CHAPTER 3. ANALYSIS AND FINDINGS

CHAPTER 4. RECOMMENDATIONS