In today’s business world, catching up with the development of technology is becoming one of the most important factors which will affect greatly the success of a business. The appearance of the Internet is a big outbreak in the history of world’s technology. Millions of people in the world are using this worldwide network for communicating with each other, especially through emails. This has brought about significant chance for marketers to do their marketing job via email. In practice, email marketing is no longer a new term. Organizations all over the world are using it as an effective tool to reach their clients. For the outstanding characteristics of email marketing in comparison with traditional media, this topic was chosen for studying.

CHAPTER I: INTRODUCTION OF CAO SON CO,. LTD.

CHAPTER II: THEORETICAL FLAMEWORK

CHAPTER IV: RECOMMENDATIONS OF A GOOD EMAI MARKETING STRATEGY