In a market economy, to succeed in business, enterprises must have effective marketing activities. Distribution strategy emerged as an important marketing tool to help companies create and maintain long-term competitive advantage in the market. It focused on system administration of the company’s marketing channels in the market for product consumption.

Start with the rhythm of development trend of the economy; hopefully bring the best products, perfect customer service.

After many open fields and new business, because growth and development of its future development and to create momentum for a new powerful company, joint stock company investment and commercial construction Nam Viet was born. Namviet was separated from Cavico Constructions Main Power and Service joint stock Co,

NamViet company is a new company established in July 24, 2009 and inherited the system from the client company Cavico CMS.

Viet Nam inherited from system customers and traditional CAVICOVN corporation is a company built bridges and tunnels already are experienced and very good relationships with other companies provided industrial equipment products with the world brand as Boring machine KoKen from Japan, Uniweld Corporation from Singapore, NamViet should have taken the starting point is the business of cement, steel and business industrial equipment imported from the those big companies.

Therefore I am an employee of the Commerce Department of the Nam Viet company has launched a business plan welding and cutting machine to contribute their small role in the development of the company so that I select subject “Marketing Strategy for the welding and cutting products in Namviet company” for my field study report.

As started above, my report consists of 3 (three) chapters, the first one is the company’s business operation background which provides general information of the company’s business operation to readers, the following one is a description of the Marketing Strategy for the welding and cutting products in Namviet, and the last one I give out some more main solutions to improve this.

REFERENCES

1. Marketing – Philip Kotler

2. Kinh tế Việt Nam thời kỳ khủng hoảng.

3. http:/ www.marketingchienluoc.com

4. http:/www.Cavicocms.com

TABLE OF CONTENTS

INTRODUCTION . 2

CHARTER 1: INTRODUCTION TO NAMVIET TRADING INVESTMENT & CONSTRUCTION JOINT STOCK COMPANY 4

[*]History and business field 4

[*]Customers information 4

[*]Business products . 4

[*]Business Strategy .6

[*]Organizational chart 7

CHAPTER 2: MARKETING STRATEGY FOR WELDING & CUTTING PRODUCTS IN NAMVIET. .9

A. MARKETING RESEARCH ENVIRONMENT 9

I. INVIRONMENTAL MACRO ECONOMY .9

1. Environmental Government .9

2. Environmental industry 9

II. MICRO ENVIRONMENT . 9

1. Internal power of Company 9

2. Researching competitors .9

3. Researching SWOT Matrix .12

B: MARKETING STRATEGY FOR THE WELDING & CUTTING PRODUCTS IN NAMVIET COMPANY .15

I. MARKETING GOALS 15

1. Positioning the brand 15

2. Turnover 15

II. GOALS OF BUSINESS AND PROFIT (T9/2009 - T9/2011) 15

1. Profit after tax corporate income is expected .15

2. Annual growth rate expected .15

III. CUSTOMER CLASSIFICATION 16

IV. MARKETING STRATEGY 16

1.Choosing main products. 16

2. Distribution 16

3. Price strategy .17

4. Advertising strategy 17

CHAPTER 3: RECOMANDATIONS FOR MAKETING STRATEGY FOR THE WELDING & CUTTING PRODUCTS AND HUMAN RESOURCES SOLUTION IN NAMVIET 19

1. Reasons for weaknesses of implementing marketing strategy from 07/09 to 10/09 19

2. Recomendations .20

CONCLUSION 23