Table Of Contents1.0 Executive Summary . 12.0 Situation Analysis 12.1 Market Summary 12.1.1 Market Demographics . 22.1.2 Market Needs 32.1.3 Market Trends 32.1.4 Market Growth 52.2 SWOT Analysis . 52.2.1 Strengths 62.2.2 Weaknesses . 62.2.3 Opportunities . 62.2.4 Threats . 72.3 Competition 82.4 Services 82.5 Keys to Success 82.6 Critical Issues 92.7 Macroenvironment . 93.0 Marketing Strategy . 93.1 Mission 103.2 Marketing Objectives 103.3 Financial Objectives 103.4 Target Marketing . 103.5 Positioning 113.6 Strategy Pyramids . 113.7 Marketing Mix . 123.7.1 Services and Service Marketing . 123.7.2 Pricing . 123.7.3 Promotion 123.7.4 Service . 133.8 Marketing Research 134.0 Financials, Budgets, and Forecasts 134.1 Break-even Analysis 144.2 Sales Forecast . 154.3 Expense Forecast . 174.4 Linking Sales and Expenses to Strategy . 194.5 Contribution Margin 205.0 Controls 215.1 Implementation Milestones . 225.2 Marketing Organization 235.3 Contingency Planning . 2...