Mã tài liệu: 229915
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I. Definition of a brand
a.Original
b. Wikipedia’s definition
c. Marketers and other specialists’s point of view
II. The brand’s importance
a. Benefits to owner
_Memorability of customers
_Loyalty of customers
_Familiar with everyone
_Benefits from awareness
_Extensions of new products
_Increase company equity
_Lower marketing expenses
b. Benefits to customer
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Definition and the importances of a brand
I. Definition of a brand a. Original b. Wikipedia’s definition c. Marketers and other specialists’s point of view II. The brand’s importance a. Benefits to owner _ Memorability of customers _Loyalty of customers _Familiar with everyone _Benefits
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