The Marketing Strategy of Hung Long Jsc

INTRODUCTION

Nowadays, marketing plays an important part in the successes of every enterprise. However, not many of the companies in Vietnam have paid adequate attention to marketing activities, especially when both domestic and global competition is getting fiercer and fiercer.

Being one of the companies specializing in selling TV LCD in Ha Noi, Hung Long Jsc has achieved certain success in this field. Its sales of TV LCD have increased over the years since its establishment. However, the company sales growth of TV LCD has been modest in comparison with other competitiors’. The reason for this partly lies in its marketing. After the time I worked there, my field study is “Marketing strategies of Hung Long Jsc” as report with a view to examiming Hung Long Jsc’s marketing strategy and making some recommendations to improve it.

Hung Long Jsc has a lot of business activities, but because of limited time, this report focuses only on the company’s marketing activities for one line of its business, that is TV LCD, on the market in Ha Noi.

The report is divided into 2 chapters as follows:

Chapter 1: Basic theory about marketing strategy

Chapter 2: The marketing strategy of Hung Long Jsc.

Chapter 3: Some recommendations to Improve Hung Long Jsc’s Marketing Strategy.