The financial market of Vietnam is now more and more developed in terms of scale, formulation, quality and the market participation structure. According to the WTO road map and Vietnam American commercial agreement, Vietnam commits to treat fairly among the domestic and foreign banks on banking services, eliminating all limitations of access to the domestic banking market. However, in comparison with the foreign banks, the Vietnam banking system is still weak in many aspects such as capital, management experience, business, technology, quality and variety of services and risk management as well. This requires each commercial bank to have suitable solution for development and competitiveness enhancement, mastering the domestic market and reaching to the international financial market. Among which, the formation of big banks with multi-functions and diversified business, which can adapt well to quick changes in the modern world is now becoming a rational demand and an indispensible tendency.

On the other hand, the competition among the domestic commercial banks as well as the rivalry between domestic banks and financial institutions are aggressive now. On the banking and finance market, more and more investment funds, insurance companies, urban banks are founded and the Vietnam stock market is exciting. All those phenomenon result in many financial investment channels which are of choice to the enterprises and individuals. Financial institution is fighting directly with banks on fund mobilization and investment and the competition in the banking sectors is tougher and tougher. In the light of the above practice, for sustainable survival and development, Vietnamese banks need to build up a suitable development strategy which is matching well with the practical features in every development stages.

Besides, the world financial crisis and the global economic downturn since end of 2007 has given considerable impacts on Vietnam’s banking sector. This crisis is also a chance for us to have a broader and more practical view on all the threats, opportunities, strengths and weaknesses of the commercial banking sectors, which posed a critical need of commercial banks for reviewing and planning their own development strategy.

With the topic of “Strategic Management”, I conducted this study on a bank, where I am now working for, in an aim to apply knowledge obtained during the training program in analyzing and suggesting solutions on business strategic management. With the above reasons, I decided to select the title: “Improving the business strategy, duration 2010-2015 of the An Binh Joint Stock Commercial Bank” in a wish to contribute to the sustainable development of the An Binh Joint Stock Commercial Bank in such a trend of regional and global integration.