MỤC LỤC

MỞ ĐẦU              3

I.KHÁI QUÁT Mễ HèNH 5 LỰC LƯỢNG CẠNH TRANH CỦA M. PORTER              4

1.Đối thủ cạnh tranh hiện tại              4

2.Khách hàng              4

3. Các nhà cung ứng              4

4. Đối thủ cạnh tranh tiềm tàng              4

5. Sản phẩm thay thế              4

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