Mã tài liệu: 195918
Số trang: 269
Định dạng: rar
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Chuyên mục: Quản trị marketing
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Beyond the Brand Why Engaging the Right Customers is Essential to Winning in Business
Branding reached its zenith in the dot-com era, when as much as 90 percent of the venture capital raised by start-ups was budgeted simply to establish corporate identity and earn a spot in the public’s awareness. Since then, however, it has
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