"Why You're Not Selling"

- alternatively titled -

"If You're Doing Okay, You're Not Selling Well"

I'm going to tell you a little secret: Even if you have a product out there online, there's better

than a 90% chance you have no clue what you're doing at selling.

Seriously. Among the people I've met or spoken to, and the sales pages I've seen online, well

over 90% demonstrate so little understanding of sales that it's almost embarrassing.

Yes, some of them are making money. A few are making really good money, because they

hired someone who understands sales to handle their processes. But most are just . well .

bad.

Really bad.

Want an example?

http://www.dime-days.com/wpseo/

That's the link to the WordPress SEO videos that I posted here a week or so ago. I bought the

rights to that product and did very little to change the copy. Fixed some spelling errors,

basically. (Yes, I've been planning this issue for a while.)

Given the targeted nature of the thing and the quality of the content, that product should have

converted at somewhere between 8 and 15%. Maybe higher, if it came with a written

instruction manual, rather than just videos.

It rolled in at a whopping 1.6%.

That example shows a couple of things you need to understand. The first being that, if a

product is focused enough and meets the desires of a market, there will be some people who'll

buy no matter how bad the sales copy.

The product is the thing.

The second thing is that feature-based copy sucks.

Forgive the yelling, but