Introduction

It is accordingly a fundamental principle of all involved in achieving the strategies, goals and objectives of Tiger Brands that those who are involved today in achieving these objectives, are sensitive to the needs of those who follow tomorrow.

Tiger Brands has its origins in the first quarter of the last century and has been able to achieve its current position in South African society through its appreciation that whilst there are always short-term goals, there remain long-term obligations to the society of which we form part.

Tiger Brands is committed to making a difference to the lives of all South Africans, whether they be our loyal consumers, our employees, our suppliers, our customers or the communities in which we live and work. Our basket of powerful brands results in our products and brand names being found in most homes at all levels of our society.

I. Structure, role and relationships between parties in the communications industry and Tiger Brand organization.

The structure of the promotion industry is relatively is a relatively complex one, with many thousands of companies supplying specialist services. Although some advertisers prefer to buy these services directly themselves, the very complexity of the situation, both in the past and also currently, is the reason for the continuing existence of the advertising agencies