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Jollibee is a success phenomenon of the Philippines. Start up in 1975 from a small ice cream store with two branches to provide hot food and sandwich, Jollibee develop to become company in 1978 with seven outlets in order to examine the order to examine the feasibility of the project hamburger. And that is the beginning of a company changes the fast food industry in the Philippines. Now, Jollibee Food Corporation (JFC) has become one of the biggest fast food chains in the world. Total number of stores had reached 1,635 worldwide as of December 2007. Together with its other franchises, total overseas stores had reached 186. Aiming to get more successes in the future, Jollibee wants to have a perfect business plan to expand the business. For 10 years, JFC has been operating in Vietnamese market.
The report valuated possible strategy with JFC and identifies required resources to implement this strategy in context of Vietnamese market
Table of Contents
Executive Summary…………………………………………………………………………. . . 5
I. Introduction………………………………………………………………………………. . 6
II. Main Body…………………………………………………………………………………6
1. Alternative strategies- substantive and limited growth, or retrenchment strategies for Jollibee in Vietnam……………………………. . . ……………………. ………. 6
2. The appropriate organizational and operational strategies for Jollibee in Vietnam and the advantages and disadvantages of each strategy………………………….. . 9
3. The roles and responsibilities for this strategy implementation in two different organizations…………………………………………………………………. . . . . . 11
4. Resource requirements to implement this new strategy…...……...……………..13
5. The targets and timescales for achievement for monitoring the strategy concern....................................................................................................................15
III.Conclusion………………………………………………………………………………..16
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The report valuated possible strategy with JFC and identifies required resources to implement this strategy in context of Vietnamese market
Jollibee is a success phenomenon of the Philippines. Start up in 1975 from a small ice cream store with two branches to provide hot food and sandwich, Jollibee develop to become company in 1978 with seven outlets in order to examine the order to
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