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The convenience store model has existed and developed for over eighty years in numerous countries worldwide. Each year, convenience stores are constantly expanded in number and generate billions of dollars for the United States which is the C-store’s native country, Japan which can be considered the second father land of this model as quite a few ideas to develop the conbinis have been continuously translated, Taiwan which is world-known for its highest ratio of convenience stores to population and so many other countries throughout the world. Although the first convenience store appeared in 2001, this model has not been applied extensively as well as is still fairly new to Vietnamese consumers.
This thesis aims at firstly providing readers with an overview of the development of the convenience store model in the world. The second objective of this thesis is to figure out some obstacles to the application of the C-store model in Vietnam. Lastly, through this thesis, I would like to present some recommendations for the purpose of applying and then developing this model successfully in the years to come.
After three months of research, I would like to pinpoint the following findings related to the difficulties to the application of the convenience store model in Vietnam: firstly, C-stores have to face a fierce competition with the two strong rivals which are traditional grocery stores and supermarkets. Secondly, some stringent criteria to join a convenience chain may also make adverse impact on the expansion of such stores in Vietnam. Thirdly, it is due to the improper investment and inadequate preparation of the convenience store retailers for this totally new model. The last obstacle figured out involves Vietnamese purchasing habit. Some recommendations to solve the above difficulties have been worked out for the successful application of the convenience store model in the near future.
Convenience store model – The worldwide development
and obstacles to its application in Vietnam
ACKNOWLEDGEMENTS
This research, which has been carried out for three months, bears the imprint of many people to whom I would like to express my deepest gratitude on this first page.
First and foremost, I am indebted to Ms. Van Thi Minh Huyen – lecturer at the Business English Faculty of Foreign Trade University, who has supervised and consulted me throughout my graduation thesis. In addition, I would like to express my gratitude towards all lecturers of ForeignTradeUniversity and Faculty of Business English who have helped me gain vast knowledge and develop important skills during the last four years.
Secondly, I would like to show my appreciation to twenty G7 Mart’s franchisees in Hanoi and Ho Chi Minh City who were willing to share their opinions on both doing the convenience store business and the role of G7 Trading & Service Company’s partners.
Thirdly, I would like to give my special thanks to one hundred and five Vietnamese customers for their time and effort to help me complete the survey successfully.
Last but not least, I must express my thanks to my parents for creating the most favorable conditions for me to conduct the survey in Ho Chi Minh City, to my sister for sharing her experience of the dissertation writing, inspiring and encouraging me to pursue this research to the end and to all my friends.
ABSTRACT
The convenience store model has existed and developed for over eighty years in numerous countries worldwide. Each year, convenience stores are constantly expanded in number and generate billions of dollars for the United States which is the C - store’s native country, Japan which can be considered the second father land of this model as quite a few ideas to develop the conbinis have been continuously translated, Taiwan which is world - known for its highest ratio of convenience stores
Le Thi Thu Hang – A1 K44 BBE
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Convenience store model – The worldwide development and obstacles to its application in Vietnam
The convenience store model has existed and developed for over eighty years in numerous countries worldwide. Each year, convenience stores are constantly expanded in number and generate billions of dollars for the United States which is the
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