Marketing Insights from A to Z Thấu hiểu tiếp thị từ A đến Z [URL="http://img71.imageshack.us/img71/8594/marketinginsightsfromatoz33749.jpg"]http://img71.imageshack.us/img71/8594/marketinginsightsfromatoz33749.jpg Product Details : * Hardcover: 224 pages * Author: Philip Kotler * Language: English * ISBN: 0471268674 * Product Dimensions: 9.5 x 6.1 x 0.8 inches * Format: PDF Book Description : The most renowned figure in the world of marketing offers the new rules to the game for marketing professionals and business leaders alike In Marketing Insights from A to Z, Philip Kotler, one of the undisputed fathers of modern marketing, redefines marketing’s fundamental concepts from A to Z, highlighting how business has changed and how marketing must change with it. He predicts that over the next decade marketing techniques will require a complete overhaul. Furthermore, the future of marketing is in company-wide marketing initiatives, not in a reliance on a single marketing departme...