Engage The Complete Guide for Brands and Businesses to Build

Upload bởi: ngoc

Mã tài liệu: 201607

Số trang: 402

Định dạng: pdf

Dung lượng file:

Chuyên mục: Kinh tế chính trị

Đến trang tải tài liệu này

Info

- Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business?one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI.
Introduces you to the psychology, behavior, and influence of the new social consumer. Shows how to define and measure the success of your social media campaigns for the short and long term. Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter. Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media. Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?
- Social media has democratized influence, forever changing the way businesses communicate with customers and the way customers affect the decisions of their peers. With platforms like Twitter, YouTube, and Facebook, anyone can now find and connect with others who share similar interests, challenges, and beliefs—creating communities that shape and steer the perception of brands. Without engagement in these communities, we miss major opportunities to shape our marketing messages. However, use of the tools does not guarantee that people will listen. Engagement is shaped by the interpretation of its intentions. In order for social media to mutually benefit you and your customers, you must engage them in meaningful and advantageous conversations,empowering them as true participants in your marketing and service efforts. With Engage! as your guide, you can effectively compete in this new era of digital Darwinism while engendering the support of online champions. Social and participatory media significantly contribute to the success of every modern business, and with this book, you will find out how to:
- Create a space in the online ecosystem that truly represents your business and cultivates your customers' loyalty and trust
- Participate in the unique culture of each available social media platform to engage your customers
- Establish an organizational structure that constantly targets the next new media trend
- Attract online champions and change agents who will uncover the social networks you need to reach and the influencers who will help build your reputation in the networked world
- Consistently adapt your company to market needs and trends based on the invaluable connections you forge and the empathy and insight you garner in the process

Phần bên dưới chỉ hiển thị một số trang ngẫu nhiên trong tài liệu. Bạn tải về để xem được bản đầy đủ

GỢI Ý

Những tài liệu gần giống với tài liệu bạn đang xem

Brands and Branding

Upload: quandn2

📎 Số trang: 273
👁 Lượt xem: 576
⬇ Lượt tải: 18

Tìm tài liệu

Info

Phần bên dưới chỉ hiển thị một số trang ngẫu nhiên trong tài liệu. Bạn tải về để xem được bản đầy đủ

GỢI Ý

QUAN TÂM

CHUYÊN MỤC

KhoTri thức số

Về chúng tôi

MENU

LIÊN HỆ

098 333 9285