Advertising For Dummies

Upload bởi: msnguyenminhnhat

Mã tài liệu: 201569

Số trang: 338

Định dạng: pdf

Dung lượng file:

Chuyên mục: Kinh tế chính trị

Đến trang tải tài liệu này

Info

Product Description
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?
The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to:
Identify and reach your target audience
Define and position your message
Get the most bang for your buck
Produce great ads for every medium
Buy the different media
Create buzz and use publicity
Research and evaluate your competition
Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
Product Details
Paperback: 336 pages
Publisher: For Dummies; 2 edition (January 3, 2007)
Language: English
ISBN-10: 0470045833
ISBN-13: 978-0470045831
Product Dimensions: 7.4 x 0.8 x 9.2 inches

Phần bên dưới chỉ hiển thị một số trang ngẫu nhiên trong tài liệu. Bạn tải về để xem được bản đầy đủ

GỢI Ý

Những tài liệu gần giống với tài liệu bạn đang xem

Advertising

Upload: dvminh22

📎 Số trang: 819
👁 Lượt xem: 765
⬇ Lượt tải: 16

Tìm tài liệu

Info

Phần bên dưới chỉ hiển thị một số trang ngẫu nhiên trong tài liệu. Bạn tải về để xem được bản đầy đủ

GỢI Ý

QUAN TÂM

CHUYÊN MỤC

KhoTri thức số

Về chúng tôi

MENU

LIÊN HỆ

098 333 9285