Mã tài liệu: 196038
Số trang: 92
Định dạng: rar
Dung lượng file: 807 Kb
Chuyên mục: Quản trị marketing
Covers the key areas of crisis management from crisis planning and handling a global business crisis to crisis plan execution
Examples and lessons from some of the world's most successful businesses, including Parsons Corporation, Pepsi Cola, Johnson and Johnson and General Motors, and ideas from the smartest thinkers, including Douglas Hearle, James E Lukaszewski and Fraser P Seitel
Includes a glossary of key concepts and a comprehensive resources guide
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Crisis Management
Fast track route to understanding crisis management Covers the key areas of crisis management from crisis planning and handling a global business crisis to crisis plan execution Examples and lessons from some of the world's most successful
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