ACKNOWLEDGEMENTS

I would like to take this opportunity to express my deep gratitude to Mr. Nguyen Hoang and Ms. Corinne Montoya- my supervisor, for their patience in providing continuous and careful guidance as well as encouragement, indispensable suggestions and advice.

I am greatly indebted to the Zion entertainment softwaretechnology company limited, especially Mr. Tran Tuan Anh- my guider in the company. He helped me so much during my practicing with his experience and knowledge. I also would like to thank all the staff for their enthusiastic to help me so that I can work better and get working experience.

              My sincere thanks are also extended to all the lecturers at Jean- Moulin Lyon3- France and all the lecturers at Vietnam University of Commerce for their help in theory and practicing.

I am particularly grateful to my close friends for their helping me with valuable reference documents and data for my research.

              I have not forgotten to wish all the people I mentioned above a good health and success in work.

Last but not least, I owe my beloved family for supporting me for many years.

Ms. Thu Van   Nguyen – marketing 2      Page                    Page 1