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preface 2

Chapter 1 : introduction of footwear industry and reebok international ltd 3

I. Characteristics of the footwear industry 3

1. Overview 3

2. Characteristics of footwear industry and its products 3

3. Customers 4

4. Suppliers 4

5. Competitors 4

II. introduction of Reebok 6

1. History of the company 6

2. Brandnames 6

III. Strategies 7

IV. SWOT analysis 8

1. Strengths 8

2. Weaknesses 8

3. Opportunities 9

4. Threats 9

Chapter 2 : Finance reports and stock analysis 10

I. Finance reports 10

1. Balance sheet 10

2. Income statement 12

3. Cashflow statement 13

II. Stock analysis of 3 latest years 13

1. Stock price of Reebok 13

2. Earnings per share(EPS) 14

Chapter 3 : consultancy ...18