Product Description- This 5th edition thoroughly revised and updated, with new title. It is a self-help guide for people in business or at work who want to improve their communication skills. It is a resource for business students at tertiary level, especially students of the new business vocational diploma. It is a handbook for students in other countries who may wish, or need, to learn business English as part of their general business course. About this title: Communications is the key to sucess in any business. Whether you are trying to sell a product, answer a query or complaint from a customer or convince your colleagues to follow a certain course of action, good communcation often means the difference between sucess and failure. This book is written for everyone who wants to master the skill of good communication in business – from business people and government officals to business students and English lauguage learners. It is: – A self-help guide for people in business or at work who want to improve their communication skills – A resource for business students at tertiary level, especially students of the new business vocational diploma – A guide to resource for students in other countries who may wish, or need, to learn business english as part of their general business course. The aim of this book is to give a good grounding in writing and speaking English in business situations.- Communication is the key to success in any business. Whether you are trying to sell a product, answer a query or complaint or convince your colleagues to adopt a certain course of action, good communication often means the difference between success and failure. At best, imprecise language, clumsy sentences or long-winded ‘waffle’, whether in speech or writing, will give a poor impression of you or your business; at worst, what you are trying to say will be misunderstood or ignored. In contrast, clear, precise English will be enjoyable to read or listen to, and is likely to evoke the response you want. This book is written for everyone who wants to develop the skill of good communication in the workplace – from business students to managers, voluntary workers to government officials. Moreover, because of the globalisation of trade and the use of the Internet, the position of English as the international language of business is stronger than ever. I hope, therefore, that those who do not have English as their first language but need to use it for business communication will also find this a useful guide. The aim is to give you a good grounding in writing and speaking style, which you can then apply to any situation. It shows what is good and bad style, what you should avoid and why. What it does not do is provide a set of model documents for particular situations. Product details Paperback: 163 pages Publisher: How To Books Ltd; 5th Revised edition edition (30 Jan 2009) Language English ISBN-10: 1845282922 ISBN-13: 978-1845282929 Product Dimensions: 24.5 x 17.2 x 1.2 cm