Search Engine Optimization for Dummies

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Product Description
* A Web site's position in search results will affect the number of times it is visited; this book shows Web site designers, owners, and Search Engine Optimizers (SEOs) how to build sites that rank high in the search engines (Google, Yahoo, MSN, Inktomi, Alta Vista, Overture) and generate high traffic
* This is the first book to cover the entire spectrum of search engine optimization, including important though often-ignored search systems, such as specialty directories and Yellow Pages
* Covers creating search engine-friendly sites and pages; registering sites with standard search engines, directories, shopping directories, and retailers; using registration software and services; understanding tools used to monitor site traffic; advertising on search engines; and developing links to boost ranks
* Introduces the reader to the nature of search engines, explains the different types, and shows which ones are the most important
* Includes a jump-start chapter with simple tricks for quickly boosting a site's ranking
* Companion Web site includes articles and links to important news and registration sites
From the Back Cover
Build sites search engines love, and see your business boom
Find out how to make your site pop to the top when the search is on
Search engines, search directories, search systems -- it’s enough to make you search for antacids! Well, relax -- this book not only tells you which is which, it gives you the inside track on which ones to impress. Find out about pay-per-click search engine advertising, what your site needs to lure search engines, how and where to register, and more.
The Dummies Way
Explanations in plain English
"Get in, get out" information
Icons and other navigational aids
Tear-out cheat sheet
Top ten lists
A dash of humor and fun
Discover how to:
Choose powerful keywords for your pages
Increase visibility in search engines
Avoid penalties
Encourage other sites to link to yours
Track your hits
Use pay-per-click advertising productively
About the Author
Peter Kent is an e-commerce consultant who specializes in search engine optimization. He has written nearly fifty books and founded an e-business service provider.
Product Details
Paperback: 384 pages
Publisher: For Dummies (April 23, 2004)
Language: English
ISBN-10: 0764567586
ISBN-13: 978-0764567582
Product Dimensions: 9.1 x 7.4 x 0.9 inches

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