Mã tài liệu: 202074
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As the business world becomes increasingly competitive and companies look deeper and deeper for a competitive advantage, it is no surprise that the term “business intelligence” (BI) has become part of our normal business speak. Chances are, your employer pines for information about marketing effectiveness, sales efficiency, revenue pipelines, service resolution times, employee utilization, return on investment, and more. Another growing trend in today’s business world is the popularity of software as a service (SaaS), whereby companies pay to use software but do not pay to own, install, maintain, or support the software. Companies are realizing significant savings by engaging with software services, because the cost of servers and other hardware is greatly reduced, if not eliminated completely, and the cost of internal IT resources to maintain that hardware is exponentially less as well. The popularity of Saas and BI has come together in an Oracle product called Oracle CRM On Demand.
It all started with Sales.com, the first hosted CRM product for Siebel Systems. Siebel Systems, the leader in the CRM industry at the time, found itself a little ahead of its time and Sales.com eventually shut down in 2001 due to a lack of demand. Just two years later, in 2003, Siebel reentered the hosted CRM market with Siebel CRM OnDemand. A short time later, Siebel acquired UpShot, a trailblazer in the hosted CRM industry. Siebel’s subsequent acquisition of Ineto added call center hosting to Siebel OnDemand and the climb to industry dominance began.
When Oracle completed the acquisition of Siebel Systems in early 2006, some customers were worried that Siebel CRM OnDemand would get lost in the Oracle enterprise of applications. Quite the opposite happened, however. CRM OnDemand continued to thrive at Oracle, becoming a prominent member of Oracle’s rich product line of hosted applications. SaaS is a booming industry to which Oracle has proven a strong commitment. Oracle CRM On Demand (Oracle added a space to OnDemand) continues to flourish and grow in the marketplace, appealing to companies across many industries and of all sizes.
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