VPBank’s ATM card services: Current situations and solutions

INTRODUCTION

The years 2006 and 2007 marked new steps in the process of world and regional integration with great opportunities and challenges in place for Vietnam’s reform and development. In this trend, the financial and banking also obtained impressive results, banks have been expanding continuously. Vietnam’s ATM market has begun booming with 15 commercial banks moving aggressively to identify promising services providers, provide perfect services and diversify their ATM cardholders. Therefore, in coming time, this market will certainly become more competitive and active all cardholders will enjoy unprecedented services.Vietnam Joint - Stock Commercial Bank for Private Enterprises (VPBank) is in that race, and its abilities has unexplored, its market share is not strong enough. So after learning and researching about this issue, I have decided to choose the following topic as the subject of my report “VPBank’s ATM card services: Current situations and solutions”.

Apart from introduction and conclusion sector, the report is divided into three chapters as following:

Chapter 1: General understanding of ATM card service

Chapter 2: Situation of Vietnam Joint - Stock Commercial Bank for Private Enterprise’s ATM card services

Chapter 3: External environment evaluations and solutions to improve VPBank’s ATM card services.

Bui Thi Van – Class 4D