Financial analysis of Reebok

CONTENT

CHAPTER 1 : INTRODUCTION OF FOOTWEAR INDUSTRY AND REEBOK INTERNATIONAL LTD              2

I.              CHARACTERISTICS OF THE FOOTWEAR INDUSTRY              2

1.              Overview              2

2.              Characteristics of footwear industry and its products              3

3.              Customers              3

4.              Suppliers              4

5.              Competitors              4

II.              INTRODUCTION OF REEBOK              5

1.              History of the company              5

2.              Brandnames              6

III.              STRATEGIES              7

IV.              SWOT ANALYSIS              8

1.              Strengths              8

2.              Weaknesses              8

3.              Opportunities              9

4.              Threats              9

CHAPTER 2 : FINANCE REPORTS AND STOCK ANALYSIS              9

I.              FINANCE REPORTS              9

1.              Balance sheet              9

2.              Income statement              12

3.              Cashflow statement              12

II.              STOCK ANALYSIS OF 3 LATEST YEARS              13

1.              Stock price of Reebok              13

2.              Earnings per share(EPS)              13

CHAPTER 3 : CONSULTANCY              17

I.              Financial analysis of               19

PREFACE

Human have so many wants and needs and they always try to find some ways to satisfy themselves. As a rule, Investors never keep money in their hand but not invest them in market. It is the reason why so many people are interested in analysing financial data, stock price of some company in order to decide whether they should risk their money or not.

Group 4th - A2. FBA. K38