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CONTENT

I. Operation and Theme:

1. Current operation, theme:

Au Lac House is a restaurant that belongs to Au Lac brand in Hanoi. Beside Au Lac House, there is also Au Lac Café on Ly Thai To Street. Being different from Au Lac Café, Au Lac House focus on serving foods as a restaurant. The main cuisines here are Vietnamese, especially northern foods. This restaurant is one of the fine dining restaurants in Hanoi. The target market is Western customers, the rest includes Japanese, Singaporean and Vietnamese Au Lac House’s theme is inspired by the French architecture in the combination with Vietnamese way of decoration. It makes the restaurant an antique and unique style comparing to other restaurants in Hanoi.

2. Location and guests:

Located in the central of Hanoi, Au Lac House has many advantages to attract guests and promote the restaurant itself. This restaurant is on 13th Tran Hung Dao Street, Hoan Kiem District. It is not too far from Hoan Kiem Lake and it is quite near some luxury hotels like Sofitel Metropole, Hilton Opera, Melia It takes only five to ten minutes from those hotels to come to Au Lac House, it must be a point of vantage if the tour companies or tourists consider several restaurants. Besides, there are some companies and office buildings nearby the restaurant. Therefore, if these companies need a place to negotiate and discuss with their customers or partnership, Au Lac House may be a reasonable choice. Although Au Lac House is located in the central of the capital, it doesn’t mean that the street in front is noisy and polluted by the motorbikes and cars. The place where Au Lac stands is really quite and the restaurant can guarantee that any guest at any moment will not be annoyed by the city life.

3. Decoration, color skim, lighting, music, atmosphere:

During the French domination in Hanoi, they had built a lot of villas in the city, a lot of them were on Tran Hung Dao Street. That’s the reason why they call this area “Hanoi’s French Quarter”. Au Lac House is not an exception, this restaurant was a villa before being a restaurant nowadays. The villa was built in the 1930s by French people who had a very good taste in architecture. Au Lac House owner didn’t change anything from inside to outside in order to keep the classical style for the restaurant. From outside, it is an 2 storey villa which was painted white and the second storey has a wide balcony. As the French built up this house, they arranged the interior completely following up the French style. So they could feel that they were in their house in France. In every room, there is an old fashioned heater which aims to warm up the atmosphere and the people all over the room. That makes the guests feel cozy while they are having their meal with others. Inside the first storey, they made 2 places to store wines, one is a small room and one is the stairway side.

Although the restaurant is an French inspired house, it still shows the Vietnamese soul inside. The owner decorated his restaurant with many Vietnamese artworks. In each room, there are always 3 or 4 pictures which exhibit the Vietnamese people and their daily life from a long time ago. The wall inside the house was also painted white but under the soft light from well positioned lighting equipments, it seems to be light yellow. The purpose is to create a cozy atmosphere around each room and in fact, the atmosphere of each room and the restaurant overall is really warm and elegant. Besides artworks and light, Au Lac House also uses music to entertain the customers. They doesn’t have live music, so they use CD instead and put speakers in every room. The music is often instrumental music, sometimes they play music with words but it is simply ballad and really gentle.

The decoration, color, lighting, music in Au Lac House at any moment always make the guests a warm feeling and truly relax