After seven years’ foundation and challenges, the Vietnamese securities market has gained initially encouraging results. It is considered as a significant capital source for the economic development of Vietnam. Enterprises have been provided more financial instruments for attracting long term capital to promote business and production activities with reasonable fees; investors (individual and organization) have more chances to make full use of their investment capital in a safety and efficient manner.

Following the operation of Securities market, the introduction of many securities companies has partly met the increasingly demand of investors. Among all business activities, Securities brokerage is the fundamental service that all the securities companies offer to the customers. However, the mushroom growth of the securities companies leads to a fierce competition among securities companies. Accordingly, many attractive offerings have been given to attract customers so they can easily move to other companies regarding the best offers. As a matter of fact, service quality is considered one of the most critical factors influencing the company’s business. Securities companies should constantly improve its quality of brokerage service to keep existing customers as well as attract new ones. That’s why the thesis with title “Developing quality of Securities Brokerage Service at Indirect Securities Company” is chosen. The study in this thesis will help to understand customer’s perception of service quality and identify areas for further development.

Kết cấu đề tài:

Chapter I: Literature review

Chapter II: Vndirect and its securities brokerage service

Chapter III: Analyzing and evaluating customer satisfaction of service quality

Chapter IV: Recommendations for developing quality of brokerage service at vndirect