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CONTENT

I. Executive summary 2

II. Description of the problem 2

III. Research methodology 4

1. Secondary data 4

2. Primary data 4

3. Total cost of the research 5

IV. Research study results 5

1. Business law and tourism industry 5

2. Wedding anniversary demand on the Internet 6

3. Target market and their demand on our services 8

4. Ha Long – a great destination for couples 11

5. Competitors 12

V. The implications of the results 16

1. Business environment 16

2. The demand on our services 16

3. Primary and secondary market 17

a. Primary market 17

b. Potential market 18

4. Our core services 18

5. Competitors 20

6. Promotional ideas 2