About The AuthorDan Herman, PhD, is the owner and CEO of Herman – Strategic Consultants, a consulting firm based in Tel-Aviv, Israel, and serving clients both locally and internationally. The company specializes in:ƒ Developing brand strategies that create the psychological and/or a social instrumentality of brands to their buyers/users.ƒ Implementing the Short-Term Brands (STB) approach alongside Long-Term Brands (LTB), in the context of competitive strategy.ƒ Utilizing the Brand Drama approach for creating the Brand's Trance Logic.ƒ Integrating projects of branding, re-branding and shaping or re-structuring brand architecture.In conjunction with his consulting practice, Dr. Herman is a seminar leader, workshop moderator and conference speaker, on the various aspects of managing brand desirability for competitive advantage. Dr. Herman lectures at the Bar-Ilan University in the Master of Communications program, as well as in several MBA programs.Dr. Dan Herman is the author of the ...